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Introducing Commitment to Excellence (C2EX)

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Introducing Commitment to Excellence (C2EX)

Want a better way to help your agents outshine the competition? Then take a moment to learn about the new Commitment to Excellence (C2EX).

This innovative tool is not a designation or a course. It’s a self-directed platform that agents and brokers can use to learn, grow, and promote their expertise. C2EX is not a membership requirement but a benefit available to all NAR members at no additional cost.

For brokers, C2EX facilitates meaningful coaching opportunities. And if you’re the Designated REALTOR®* in your office, you’ll have immediate access to branding options, a dashboard that shows individual agents’ progress, and mechanisms for assigning tasks and sharing content. (Find these broker-specific benefits by selecting ADMIN in the top-left header menu.)

Set the example for your office by starting your C2EX journey. It’s easy. Log in to, and take the self-assessment to measure your proficiency in 11 competencies. The platform will generate a customized learning path for you and recommend experiences and resources to enhance your skillset.

As you demonstrate each competency, you earn a digital Excellence Badge; earn all 11 badges, and you’ll receive the National Association of REALTORS®’ official Commitment to Excellence endorsement.

C2EX was envisioned by real estate professionals as a way to promote professionalism in our industry. As a broker, you can use it to demonstrate how your brokerage stands out in knowledge, service, and standards of practice.

What better way to show the difference a REALTOR® makes?

Get Started